Data collected over the past 24 hours shows that on September 9, terminal retail prices for 11 major baijiu products moved in a mixed pattern, with four rising, six falling, and one holding steady, as declining items continued to dominate the list though the overall drop narrowed from the previous day.

On the winning side, Kweichow Moutai Co., Ltd.'s Feitian Moutai climbed 2 yuan to 1,793 yuan, extending its winning streak to a second straight day. Premium Moutai also rose 2 yuan to 2,461 yuan, marking its third consecutive gain with steady upward momentum. Yanghe's Dream Blue M6+ added 3 yuan to 612 yuan, bringing a three-day losing streak to a close. Xijiu Junpin advanced 2 yuan to 640 yuan, reclaiming the 640-yuan threshold after snapping a three-session decline.

On the downside, Wuliangye Yibin Co., Ltd.'s Puwu 8th Generation slipped 4 yuan to 810 yuan, giving back gains from a prior three-day rally for the second straight session. Qinghua Fen 20 eased 1 yuan to 390 yuan, retesting that support level with a slower recovery pace. Guojiao 1573 dropped 3 yuan to 877 yuan, extending its pullback after an M-shaped pattern and hitting the lowest point since September began. Gujing Gongjiu's Gu 20 tumbled 6 yuan to 523 yuan, logging a fourth consecutive decline to reach a fresh 30-day low. Qinghua Lang fell 1 yuan to 685 yuan, weakening for the fourth day in a row with a clearly lower price center. Shuijing Fang Jiannanchun retreated 2 yuan to 407 yuan, continuing its two-day correction after an earlier spike.

On the flat side, Wuliangye 1618 held its terminal retail price at 830 yuan for the second straight day, maintaining its hold on that round-number level.

The combined terminal retail value of all 11 products continued to drift lower today, with high-end and sub-high-end offerings still showing notable divergence as many items kept extending their pullbacks. If one bottle of each of the 11 products were packaged and sold together, the total price today would be 10,028 yuan, down 8 yuan from yesterday and marking the lowest level in ten days. After hitting a short-term peak on September 5, the aggregate price has fallen for four consecutive sessions, moving increasingly closer to the 10,000-yuan mark.

Daily data for this price tracker is sourced from approximately 200 collection points distributed across major regions nationwide, including but not limited to designated distributors, social distributors, e-commerce platforms, and retail outlets. Raw sampling data reflects actual terminal retail transaction prices handled at each point over the past 24 hours, aiming to provide an objective, scientific, and fully traceable reference for the market prices of major baijiu products. With the launch of the official iMoutai platform selling 1,499 yuan per bottle of Feitian Moutai on New Year's Day (raised to 1,539 yuan on March 31 and further to 1,639 yuan on July 18), and Premium Moutai at 2,299 yuan per bottle starting January 9 (raised to 2,359 yuan on May 16), this new sales channel has increasingly exerted a magnetic pull on the average terminal retail prices of these two products. The daily price releases are calculated using volume-weighted rules, with verifiable quantities factored into the terminal retail price calculations for both products.

On the industry news front, over the past two days, adjustments have been made to the distribution method and self-operated channel pricing for several Feitian Moutai products. According to the latest rules from iMoutai, starting September 9, six vintages of 53-degree 500ml Feitian Moutai from 2019 to 2024 will shift from the previous monthly release schedule on the 9th, 19th, and 29th to regular sales, available in two daily sessions at 09:00 and 20:00. Additionally, on September 8, the price of 53-degree 500ml Feitian Moutai at Moutai's self-operated stores was raised from 1,753 yuan to 1,766 yuan per bottle. The self-operated store adjustment also covered multiple products, with 53-degree 1-liter Feitian Moutai rising from 3,269 yuan to 3,291 yuan per bottle. Some items saw price cuts, including 53-degree 50ml x 5 Guizhou Moutai (golden) dropping from 749 yuan to 745 yuan, and 43-degree 500ml Feitian Moutai adjusted down from 829 yuan to 822 yuan.