Deqing County has recently achieved a significant milestone as its "Deqing Cassia" series of five data intellectual property projects successfully passed the registration review in Guangdong Province, earning official data IP registration certificates. This marks another important breakthrough for Deqing County in agricultural data intellectual property since 2025, demonstrating steady progress in the digital transformation of the county's distinctive agricultural industry.

In recent years, the Market Supervision Administration of Deqing County has focused on the development needs of local specialty industries, carrying out comprehensive data intellectual property initiatives through a series of practical measures. These efforts have provided strong support for the digital transformation of featured agriculture.

Building a solid foundation. Targeting key agricultural industries such as Deqing cassia, the administration organized experts and core staff to visit enterprises, planting bases, and farming households, systematically conducting research and surveys of data resources. This groundwork has laid a solid foundation for subsequent registration and application procedures.

Enhancing targeted services. To address common challenges enterprises face during the data IP registration process, including unfamiliarity with policies and unclear procedures, dedicated personnel have been assigned to provide full-process guidance. Companies receive tailored support in preparing application materials that meet audit standards, with close monitoring of every stage of the registration process to ensure smooth and efficient implementation.

Innovating integration pathways. New models are being actively explored to integrate data elements with geographical indication brand building. Enterprises are guided to combine cassia planting data resources throughout the entire production chain with the development of the "Deqing Cassia" geographical indication product, promoting coordinated growth of data and geographical indications. This approach is helping to enhance product quality and continuously unlock brand value.

Expanding publicity and training. Focusing on data intellectual property protection, the administration regularly conducts policy briefings and specialized training sessions for enterprises. These initiatives are designed to boost enterprise awareness and enthusiasm for engaging in data IP registration and application.

Moving forward, the Market Supervision Administration of Deqing County will continue to explore new pathways for data intellectual property to support agriculture, encouraging enterprises to participate in innovative data applications. These efforts aim to provide creative support for the high-quality development of agriculture across Deqing County.