To bolster overseas intellectual property protection for heritage brands and assist local enterprises in mitigating international trademark infringement risks, the Huangpu District Intellectual Property Authority, in collaboration with experts from the Municipal Intellectual Property Protection Center, recently visited Lao Feng Xiang Co., Ltd. to provide one-on-one specialized enforcement guidance regarding the risk of overseas trademark squatting on its brands.
Founded in 1848, Lao Feng Xiang is a century-old heritage brand in China's jewelry industry that continues to operate today. During a working session, district officials delivered tailored support, advising the company on optimizing its trademark portfolio both domestically and abroad, strengthening internal IP governance structures, and establishing a comprehensive overseas monitoring and early-warning mechanism.
The guidance focused on long-term strategic development of heritage brands, offering specific recommendations on trademark planning in key regions and infringement response measures to help the company close risk-control gaps and comprehensively elevate its cross-border IP risk prevention capabilities.
Drawing on typical cases of Huangpu heritage trademarks being preemptively registered overseas, experts from the Municipal IP Protection Center provided detailed explanations to the company's leadership on various risks associated with bad-faith foreign trademark registrations, pathways for cross-border enforcement, and diverse remedial channels.
The discussion highlighted practical operational points including combination enforcement strategies of "administrative revocation plus simultaneous new trademark applications," judicial revocation litigation procedures, and evidence preservation protocols. Experts also conducted case-by-case analysis of the specific difficulties in handling the trademark squatting cases affecting Lao Feng Xiang's brands, addressing questions on-site.
Going forward, the Huangpu District Intellectual Property Authority will maintain its focus on the international development needs of heritage enterprises within its jurisdiction, deepen precise government-enterprise engagement, and regularly deliver full-cycle IP services covering on-site assistance, expert consultations, risk warnings, and enforcement guidance.
These efforts are aimed at safeguarding the prestigious reputation of heritage brands and providing robust support for the high-quality international expansion of Huangpu's time-honored labels.