The intimate apparel giant, Victoria's Secret & Co, has once again raised its full-year outlook after reporting better-than-expected quarterly profits, signaling that its turnaround strategy is taking hold.

The company now projects full-year sales in the range of $7.10 billion to $7.18 billion, up from its previous guidance of $7.03 billion to $7.13 billion. This marks the second upward revision this year.

For the current fiscal third quarter, management anticipates sales between $1.57 billion and $1.60 billion, which brackets the consensus estimate of $1.57 billion from analysts polled by FactSet.

The updated guidance follows a fiscal second quarter where profit exceeded Wall Street expectations and revenue grew 10% year-over-year. Chief Executive Hillary Super attributed the gains to broad-based strength across all business lines, stating that the company's transformation plan is delivering results.

"Our two brands have increased relevance and resonance with today's consumer, and we are growing our customer file. The combination of product, brand positioning, storytelling, and execution is driving market share gains," Super said. She emphasized that the company sees significant headroom for further growth and intends to channel resources into initiatives that have already proven successful.

Plans include increased marketing spend, a pipeline of new products, collaborations, and campaigns—among them an upcoming docuseries and an expanded version of its flagship fashion show. "We are excited about the second half of the year and the opportunity to continue to grow our two iconic brands," she added.

Net income for the fiscal second quarter came in at $183 million, or $2.18 per share, compared to just $16.2 million, or $0.20 per share, in the same period last year. The quarter included a one-time tariff refund of over $140 million, which nearly offset all duties previously paid under the U.S. International Emergency Economic Powers Act. Excluding such one-time items, adjusted earnings were $0.95 per share, comfortably above the analyst estimate of $0.77.

Total quarterly sales reached $1.61 billion, slightly missing the $1.62 billion consensus. Comparable store sales rose 9% during the quarter, essentially in line with Wall Street projections.

The company also noted strength across its PINK sub-brand, which targets teens and young adults, contributing to the overall positive momentum.