Movement Alert|MIXUE GROUP Falls 3.1% in Regular Trading, Continued Pressure from Profit Decline and Multiple Broker Downgrades

Market Focus
3 hours ago

On September 10, MIXUE GROUP fell 3.1% in regular trading to HK$193.8, with turnover of approximately HK$48.58 million, marking a new 52-week low.

The decline reflects continued selling pressure following the company's H1 results and a series of broker downgrades. MIXUE GROUP reported H1 revenue of RMB 15.216 billion, up just 2.3% year-over-year, while attributable net profit fell 14.7% to RMB 2.296 billion — the first half-year profit decline since listing. Store count grew approximately 21% to 63,987, but revenue growth significantly lagged expansion, implying domestic same-store revenue contracted by double digits.

Multiple investment banks recently downgraded the stock. China Renaissance cut its rating to Hold and slashed its target price by 45% to HK$211.50, citing a shift in short-term logic toward same-store performance. Jefferies also downgraded to Hold, lowering its target to HK$252 from HK$403.70. The consensus mean target price stands at approximately HK$255.81. Rising administrative expenses (+39.4% YoY) and increased strategic investment in supply chain upgrades further compressed net margin by 3 percentage points to 15.2%.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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