A leap from 740 million yuan to 4.2 billion yuan, and from 8 companies to 31—this is not just a numerical surge, but a testament to Changping's industrial cultivation strategy. In recent years, the Beijing Changping District Market Supervision Administration has seized the opportunity presented by the digital advertising industry, innovatively implementing a "1234" working method—anchored by "1" national-level pilot, fortified by "2" support systems, cultivating talent through "3" dimensions, and empowering the industry with "4" major platforms. This approach has carved out a new path toward high-quality industry development.

Over the past three years, the district's digital advertising sector has expanded nearly sixfold, with the number of surveyed enterprises growing from 8 to 31 and total industry revenue climbing from 740 million yuan to 4.2 billion yuan.

Seizing Pilot Opportunities to Strengthen Leadership, Driving Implementation with Detailed Planning

The success of a pilot initiative hinges on the speed of implementation and precision of execution. In July this year, the "One Park, Multiple Sites" pilot for the Beijing National Digital Advertising Industrial Park was officially launched, with the nation's first science and education incubation sub-park unveiled simultaneously in Changping District. Aligning closely with its functional positioning, Changping swiftly formulated a dedicated construction plan for the pilot sub-park, detailing 14 key tasks across five dimensions—spatial layout, enterprise services, industrial clustering, talent development, and scenario integration—with clear phase goals, division of responsibilities, implementation steps, and acceptance criteria.

Coordinating a "district-wide landscape" to aggregate momentum, the district has established a "one core, two wings, multiple points" industrial layout. Centered on Beijing's first digital advertising innovation practice base, this connects the Future Science City and the Huilongguan-Tiantongyuan area, integrating resources from 15 incubators to foster specialized clusters in AI advertising and short-video creativity. Strengthening "four-party collaboration," the district focuses on enterprise cultivation, brand activities, talent operations, and compliance management, leveraging a regular consultation mechanism to efficiently resolve bottlenecks in investment attraction and school-enterprise cooperation.

Dual-Wheel Drive to Optimize the Environment, Balancing Regulation and Vitality

If industrial cultivation is about "building nests to attract phoenixes," then service and regulation are the "sunlight and rain" nurturing this ecosystem. The Changping District Market Supervision Administration adopts a "Service + Regulation" dual-wheel approach, striving to ensure enterprises can "enter smoothly, stay comfortably, and grow robustly."

The administration has innovated a "Three-List Closed-Loop" enterprise service system, constructing a full-cycle service model based on demand lists, responsibility lists, and completion lists. By mapping the landscape to form a "demand list," the team regularly engages with enterprises at the park level, identifying the development needs of key players like Daoyoudao, Lesi, and Yifan Xinmei. These are categorized to create a "responsibility list," assigning a dedicated owner for each issue. After resolution, a "completion list" ensures verification of results, documenting the handling path and enterprise feedback to form a complete service loop.

Furthermore, a "Three-Database Interconnected" regulatory system has been established, linking policy resources, risk information, and credit data. The "Policy Resource Database" facilitates compliance outreach through initiatives like "Send Policies to Parks" and "Deliver Compliance to Enterprises," issuing industry-specific guidelines for emerging sectors such as AI-generated advertising and live-stream marketing. The "Risk Information Database" provides early warnings through case studies and risk alerts, helping enterprises strengthen internal ad content review mechanisms. The "Credit Database" enables differentiated burden reduction by implementing a credit whitelist system, reducing inspections and interference for compliant, high-credit enterprises, fully implementing a fault-tolerant mechanism that embodies "prudent inclusiveness, flexible enforcement, and balanced rigor."

Three-Stage Talent Pipeline to Build an Industry Foundation through School-Enterprise Integration

Ultimately, industry competition is talent competition. Changping District has established a "Cultivation Chain, Practical Training Chain, and Employment Chain" to bridge the gap between academia and the workplace.

First, school-local collaboration aligns with the "Cultivation Chain." Leveraging park enterprises and local resources like the Ming Tombs and Juyongguan Great Wall, the district regularly organizes market research and creative planning activities for university faculty and students, having hosted 12 practical workshops covering over 1,340 participants. An innovative credit mutual recognition mechanism has been established with Capital University of Economics and Business and Central University of Finance and Economics, continuously deepening collaborative education.

Second, mentor guidance activates the "Practical Training Chain." Seizing holiday internship windows, the program directs students to key park positions and establishes a one-on-one mentorship system with enterprise professionals, involving interns in core operations like creative production and short-video ad creation. Over 30 specialized training sessions in AIGC practical operations and compliance have been held, reaching over 8,000 participants and enhancing interns' practical skills and job fit.

Third, adaptive management training extends the "Employment Chain." Customized management trainee programs for graduates and young professionals leverage boot camps as a core vehicle for advanced skill development. The curriculum covers frontier technologies, industry compliance, and full-chain brand operations, aiming to precisely resolve industry pain points like recruitment difficulties and skills mismatch. To date, over 1,000 quality practical positions have been provided, and nearly 70 trainees have obtained the Digital Advertising Professional Competency Certificate.

Four Platforms for Resource Integration, Providing Comprehensive Multi-Dimensional Support

An industry's rise depends on robust platform support. Changping District has established four major platforms—"Chain Leader Guidance, Think Tank Empowerment, Direct Bank-Enterprise Connect, and Cross-Sector Breakthrough"—to build a comprehensive support system for digital advertising firms.

First, the "Chain Leader Guidance" platform strengthens industrial clustering. Using the park as the core carrier, it targets leading companies and innovative enterprises across the full digital advertising value chain, from creative R&D and content production to traffic distribution and brand marketing, offering comprehensive support in permitting and ancillary services. A communication and collaboration platform facilitates resource sharing and complementary advantages, promoting upstream-downstream integration and the interconnected growth of large, medium, and small enterprises.

Second, the "Think Tank Empowerment" platform drives innovation through two flagship brand events. The National University Student AI Digital Advertising Creative Competition, which in its 2025 inaugural edition spanned 16 provinces and 34 universities with nearly 300 entries, will expand in 2026 with co-hosting by the China Advertising Association and dozens of other organizations, further stimulating youth innovation. Additionally, the first GEO&AIGC Practical Seminar brought together industry experts to discuss frontier topics like ad compliance and intelligent placement, reaching 10 universities offline with simultaneous online live training.

Third, the "Bank-Enterprise Connect" platform addresses financing challenges. In response to the asset-light nature and financing difficulties often faced by digital advertising firms, targeted bank-enterprise matchmaking meetings are held, establishing financing demand ledgers and financial product lists. These efforts introduce inclusive credit options and tech-venture loans tailored for the advertising industry, ensuring supply aligns with demand. Currently, 10 key enterprises have been connected with 3 financial institutions, securing nearly 60 million yuan in credit lines and effectively alleviating working capital pressure.

Fourth, the "Cross-Sector Breakthrough" platform deepens the "Advertising + All Industries" integration. Digital advertising is being merged with regional entity brands, cultural tourism promotion, and the commercialization of scientific achievements. By leveraging the park's creative, technical, and traffic resources, full-chain services like digital brand promotion and short-video marketing are provided for manufacturing, retail, and cultural tourism enterprises.