At this year's Service Trade Fair, the media center has opened its doors with a striking new blend of industrial heritage and cutting-edge technology, drawing international and domestic journalists alike to experience its unique attractions.

Tucked inside a repurposed sintering plant cooling facility, the venue preserves its original steel frames and overhead cranes, offering a rugged industrial aesthetic that contrasts with its modern media functions. The single-level space has been reconfigured into multiple floors, providing a solid foundation for press coverage.

In its second year of operation, the media hub has introduced a fresh showcase spotlighting Beijing's urban renewal projects, including the Olympic Central Area, the first phase of the North Canal waterfront, the "Two Parks and One River" initiative, and the Southern Central Axis. These displays vividly illustrate the city's dynamism and evolving landscape.

Beyond standard press amenities, the center now features an array of trendy and tech-driven experiences. Journalists are flocking to interact with the Yuanluobo AI chess-playing robot, a thousand-armed coffee robot, and an ice cream machine. Meanwhile, brands like Panda Fu, Mingliang Culture, and Qimeng Island are exhibiting blind boxes and action figures, adding a playful twist to the professional setting.

For those seeking a more immersive experience, a VR science-fiction drama transports users to the moon's far side. Donning the headset, participants land directly on the lunar surface, joining a research team to explore and collect new materials for scientific study, offering a captivating escape from the bustling newsroom.

This innovative mix of old and new, play and work, ensures the media center stands out as a hub of engagement and discovery during the event.