AppLovin and Unity Software Can Both Grow in Big App Ad Market
Dow Jones
12 hours ago
1425 ET - Unity Software and AppLovin both have ample room to grow, despite some investors' concerns that the companies will eat into each others' businesses, Morgan Stanley analysts say. The analysts think the mobile-app advertising market has enough room to support continued growth for both companies. The market is worth roughly $80 billion and currently has a conversion rate of roughly 1%, the analysts say. Improved targeting allows ad networks to get more conversions from the same number of impressions. That has helped AppLovin grow faster than the market, and Unity is now in the early stages of a similar journey, they say.
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