Shopify將智能代理商務置於戰略核心——市場快訊

投資觀察

03/26

Shopify作為領先的電子商務平台，在助力商家實現智能代理商務方面持續取得進展。據瑞穗證券在一份報告中指出，Shopify宣佈自本周起，數百萬商家可通過智能代理店面向ChatGPT用戶銷售商品。

該系統由Shopify商品目錄提供發現支持，用戶可通過移動設備上的應用內瀏覽器或桌面端的新瀏覽器標籤頁，在商家店面完成購買，除標準處理費率外無需支付額外交易費用。該機制使商家能夠保留客戶關係與數據的所有權，並在其管理後台獲得ChatGPT的引流歸因。

瑞穗證券強調："我們持續認為，智能代理商務有能力顯著改變電子商務滲透率的增長曲線，而Shopify作為關鍵推動者，是商家將其視為業務未來保障平台的又一催化劑。"

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