美股詳情

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耐克

36.80

+0.18000.49%

盤後：36.850.0488+0.13%19:59 EDT

成交量：1,997.49萬

成交額：7.36億

市值：543.98億

市盈率：17.52

高：37.05

開：36.80

低：36.62

收：36.62

52周最高：76.97

52周最低：36.55

股本：14.78億

流通股本：11.77億

量比：0.65

換手率：1.70%

股息：1.63

股息率：4.43%

每股收益(TTM):2.10

每股收益(LYR):2.10

淨資產收益率：22.14%

總資產收益率：6.97%

市淨率：3.66

市盈率(LYR):17.52

資料載入中...

總覽公司新聞公告

小摩：將耐克評級下調至「跑輸大盤」

異動解讀｜耐克盤中上漲3.36%，報42.81美元

耐克向經銷商砍了一刀

第3次更新-彪馬股價下跌，因未上調業績指引令市場失望

異動解讀｜耐克盤中下跌3.08%，中國渠道大整頓引發持續拋壓

第4次更新-阿迪達斯股價暴跌17% 盈利不及預期蓋過銷售上調

阿迪達斯上調2026年銷售預期

耐克曾是中國球鞋市場霸主，如今銷售額下滑 30%

环球市场播报

【券商聚焦】長江證券維持滔搏(06110)買入評級指耐克線上終止短期承壓

耐克渠道大清洗，賣不動是經銷商的問題？

耐克「戒斷」經銷商

當大品牌收回授權，經銷商還能怎麼活？

耐克中國需要安踏徐陽

耐克中國可能誤解了「價格戰」信號？治標更要治本

福特效仿耐克球鞋限量發售模式，主推車輛個性化定製以增厚利潤

环球市场播报

數據簡報-美國企業面臨網絡攻擊激增的局面

大中華區連跌八季，耐克揮刀砍向「中間商」，滔搏失血56億元

一雙鞋四個價，耐克向「內卷」的經銷商開刀了

经济观察报

從「飛人」到「打折王」，耐克清退數千家線上經銷商，「揮劍斬舊情」能否重奪市場？

球鞋愛好者市場份額流失，耐克股價反而迎來利好

环球市场播报

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Corporation涨3.45%，史蒂夫·马登涨3.28%，勃肯涨0.44%。耐克公司是世界上最大的运动鞋和运动服装销售商，主要从事运动鞋、服装、设备、配件和服务的设计、开发和全球营销和销售，通过耐克旗下的零售店和互联网网站，以及世界各地的独立经销商和授权经销商向零售客户销售产品。（以上内容均基于市场公开消息，由程序或算法智能生成，仅作为股价异动提醒，不作为投资建议或交易依据。）","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["NKE"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2656347359","title":"耐克向經銷商砍了一刀","url":"https://stock-news.laohu8.com/highlight/detail?id=2656347359","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2656347359?lang=zh_tw&edition=fundamental","pubTime":"2026-08-03 11:43","pubTimestamp":1785728594,"startTime":"0","endTime":"0","summary":"作者 |豹变 高宇哲传言已久的靴子落地，耐克向线上经销商们砍了一刀。对于耐克砍掉线上经销权的决策，他觉得是为了夺回控价权。虽然政策已经落地，但李冉认为，耐克不太可能把线上经销权彻底“一刀切”。他判断，耐克在收紧之后，未来可能会适度放开一些口子，只是经销商很难再拥有过去那样的定价空间了。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1785723561441890127","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["IE00BFXG0V08.USD","BK4146","LU0792757196.USD","LU1303367103.USD","LU0310800379.SGD","LU0889566641.SGD","LU0708994859.HKD","BK4566","BK4585","LU0128525689.USD","LU0786609619.USD","NKE","LU1267930813.SGD","LU0310800965.SGD","STYL","LU2098885051.SGD","BK4588","BK4581","LU0029864427.USD","BK4558","BK4534","LU0052756011.USD","IE00BYQQ9H92.USD","LU1267930227.SGD","BK4561","LU1267930573.SGD","LU0823411888.USD","BK4533","LU0128525929.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2655354013","title":"第3次更新-彪馬股價下跌，因未上調業績指引令市場失望","url":"https://stock-news.laohu8.com/highlight/detail?id=2655354013","media":"路透中文","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2655354013?lang=zh_tw&edition=fundamental","pubTime":"2026-07-31 17:50","pubTimestamp":1785491434,"startTime":"0","endTime":"0","summary":"由于投资者对彪马未上调业绩指引感到失望，其股价在早盘交易中一度下跌7%。转型之年0905 GMT，彪马股价收复部分早盘跌幅后，仍下跌近5%，报26.83欧元。彪马一直面临来自规模更大的同行耐克和阿迪达斯以及市场新进入者的激烈竞争。摩根大通的分析师也表示，尽管业绩基本符合预期，且公司“在转型之年正走在正确的轨道上”，但现阶段未上调业绩指引可能略显令人失望。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260731:nL4T43X10C:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU2098885051.SGD","LU0310800379.SGD","BK4581","LU1303367103.USD","LU0310800965.SGD","STYL","LU0823411888.USD","IE00BFXG0V08.USD","BK4588","LU1267930227.SGD","LU0052756011.USD","BK4566","LU1267930573.SGD","BK4146","LU0786609619.USD","LU0029864427.USD","IE00BYQQ9H92.USD","LU1267930813.SGD","NKE","LU0889566641.SGD","BK4558","BK4534","BK4533","BK4561","BK4585","LU0128525689.USD","LU0792757196.USD","LU0128525929.USD","LU0708994859.HKD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"1144915029","title":"異動解讀｜耐克盤中下跌3.08%，中國渠道大整頓引發持續拋壓","url":"https://stock-news.laohu8.com/highlight/detail?id=1144915029","media":"行情直击","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1144915029?lang=zh_tw&edition=fundamental","pubTime":"2026-07-30 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30%","url":"https://stock-news.laohu8.com/highlight/detail?id=2655486032","media":"环球市场播报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2655486032?lang=zh_tw&edition=fundamental","pubTime":"2026-07-29 20:07","pubTimestamp":1785326820,"startTime":"0","endTime":"0","summary":"核心要点自 2021 年至今，耐克中国业务规模缩水 30%；截至今年 5 月末，年度营收创下八年新低。耐克否认自身在中国丧失文化吸引力，称正深耕本土体育圈层，争取年轻消费者。按理说，耐克在中国本应迎来业绩全速增长。公司营收连续八个季度同比下滑；2021 年至今整体销售额萎缩 30%，截至 5 月底，全年营收跌至八年最低。2021 财年年末，耐克中国年度营收创下 82.9 亿美元历史峰值。耐克宣布中国大陆线上全渠道将于 2027 年 1 月 1 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17:13","pubTimestamp":1785229986,"startTime":"0","endTime":"0","summary":"品牌依赖经销商的本土渠道资源、终端运营能力快速渗透市场，经销商需要品牌的影响力与授权产品赚取渠道差价。首先，过于依赖单一品牌是大部分经销商的头号风险。滔搏官方透露，耐克、阿迪达斯两大品牌在其总营收中的占比合计高达86.7%，其中耐克线上销售收入占比达到22%。品牌的选择无可厚非，只是如此一来，经销商的价值空间无可避免将被进一步压缩。","market":"sh","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1785131328862769251","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["LU0128525929.USD","BK4561","LU0128525689.USD","LU1267930573.SGD","BK1114","LU1303367103.USD","LU1267930227.SGD","LU0708994859.HKD","NKE","LU0310800379.SGD","BK4146","LU1267930813.SGD","LU0310800965.SGD","LU2098885051.SGD","LU0029864427.USD","BK4585","BK4558","LU0823411888.USD","LU0889566641.SGD","IE00BYQQ9H92.USD","06110","BK4588","LU0052756011.USD","IE00BFXG0V08.USD","BK4534","LU0786609619.USD","BK1512","BK4566","BK4581","LU0792757196.USD","STYL","BK4533"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654020126","title":"耐克中國需要安踏徐陽","url":"https://stock-news.laohu8.com/highlight/detail?id=2654020126","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654020126?lang=zh_tw&edition=fundamental","pubTime":"2026-07-28 11:46","pubTimestamp":1785210410,"startTime":"0","endTime":"0","summary":"7月15日，安踏确认徐阳辞任安踏品牌CEO，集团联席CEO赖世贤代理接手。7月22日，滔搏、宝胜相继公告，收到耐克正式通知：自2027年1月1日起，将终止在中国内地线上平台销售耐克产品。安踏等不起徐阳，而耐克中国却正需要一个徐阳。她接手时，耐克大中华区已经连续8个季度营收下滑。最后一件，才是耐克中国真正的命门。2019年，安踏联合财团以46亿欧元买下亚玛芬体育，徐阳开始负责始祖鸟中国业务。耐克曾经是中国运动行业的教科书。","market":"hk","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1785146488764256215","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["BK1168","IE00BQXX3F31.USD","IE0008368742.USD","LU1303367103.USD","IE00BYV24P56.USD","LU0823426480.USD","LU2008162690.USD","LU0786609619.USD","LU0029864427.USD","STYL","LU0128525929.USD","LU0128525689.USD","LU0244354667.USD","IE00BQXX3C00.GBP","BK4588","02020","LU0052750758.USD","LU0792757196.USD","IE00B031J352.USD","BK4146","LU0052756011.USD","LU0261950470.USD","LU0889566641.SGD","BK4581","IE00BGV7N243.SGD","BK4558","BK1227","LU0594300179.USD","BK4533","IE00BFXG0V08.USD","LU0048597586.USD","LU0823426308.USD","ANPDY","82020","LU0823411888.USD","LU0594300419.USD","LU0251144936.SGD","NKE","LU1267930573.SGD","LU0261947096.USD","BK1500","LU2039709279.SGD","LU0708994859.HKD","IE00BYQQ9H92.USD","LU0310800965.SGD","LU2177674079.SGD","LU0326950275.SGD","LU0650527681.SGD","BK4534","BK4566"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654047940","title":"耐克中國可能誤解了「價格戰」信號？治標更要治本","url":"https://stock-news.laohu8.com/highlight/detail?id=2654047940","media":"虎嗅APP","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654047940?lang=zh_tw&edition=fundamental","pubTime":"2026-07-27 22:34","pubTimestamp":1785162840,"startTime":"0","endTime":"0","summary":"乱世用重典，考虑到耐克大中华区业绩连续8个季度下滑，申凯希开出一味猛药，也在情理之中。耐克高层认为，本应依靠体育专业性驱动增长。大中华区已连续八个季度营收同比负增长，成为耐克全球唯一持续负增长的核心市场。申凯希明确表示，此次调整的目的“不是减少购物入口，而是减少线上渠道碎片化，加强消费旅程的完整性”。耐克同时在进行更广泛的变革。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://mp.weixin.qq.com/s?__biz=MTQzMjE1NjQwMQ==&mid=2656189741&idx=3&sn=3f0ad554dbde66fdd3e081ae07b47b74&chksm=67fc8b293e2ecb880c70cd76cd7ae2f2e5429c0fbf9c59b1786201f5718b7ccca4170ef1bf8c&scene=0#rd","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"weixin_highlight","symbols":["BK4561","LU1267930813.SGD","LU0128525929.USD","IE00BYQQ9H92.USD","BK4146","BK4585","LU0786609619.USD","LU1267930573.SGD","LU1267930227.SGD","IE00BFXG0V08.USD","BK4581","LU0310800965.SGD","LU0708994859.HKD","LU0792757196.USD","STYL","BK4588","LU0052756011.USD","LU0823411888.USD","LU2098885051.SGD","BK4533","LU0310800379.SGD","NKE","LU0029864427.USD","BK4534","BK4558","BK4566","LU0889566641.SGD","LU1303367103.USD","LU0128525689.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654304820","title":"福特效仿耐克球鞋限量發售模式，主推車輛個性化定製以增厚利潤","url":"https://stock-news.laohu8.com/highlight/detail?id=2654304820","media":"环球市场播报","labels":["productRelease"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654304820?lang=zh_tw&edition=fundamental","pubTime":"2026-07-27 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15:51","pubTimestamp":1785138660,"startTime":"0","endTime":"0","summary":"证券之星留意到，耐克此前披露的2026财年第四季度财报显示，来自大中华区的收入同比下降17%，这已是耐克大中华区连续八个季度营收同比负增长。耐克大中华区总经理申凯希表示，调整旨在减少渠道碎片化，创造一致的消费体验。若按照2026财年257.4亿元的总营收计算，涉及金额约56亿元。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/s/2026-07-27/doc-inikfsuy8462709.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["LU0310800379.SGD","IE00BYQQ9H92.USD","LU1267930227.SGD","LU0792757196.USD","LU0823411888.USD","LU0128525929.USD","BK4534","BK4566","LU0889566641.SGD","LU0786609619.USD","STYL","BK4585","LU1267930813.SGD","06110","BK4581","LU0708994859.HKD","BK1114","LU1303367103.USD","BK1512","LU0128525689.USD","LU0029864427.USD","BK4561","NKE","LU2098885051.SGD","BK4588","LU1267930573.SGD","LU0052756011.USD","LU0310800965.SGD","BK4533","BK4146","IE00BFXG0V08.USD","BK4558"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654133068","title":"一雙鞋四個價，耐克向「內卷」的經銷商開刀了","url":"https://stock-news.laohu8.com/highlight/detail?id=2654133068","media":"经济观察报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654133068?lang=zh_tw&edition=fundamental","pubTime":"2026-07-26 13:02","pubTimestamp":1785042120,"startTime":"0","endTime":"0","summary":"耐克这一调整是在多重压力下对历史路径的修正，也是其在中国市场30余年渠道策略的最大转向。　　彼时，在贺雁峰叙事中，耐克的责任应该是创造需求、市场扩容，而非与经销商争利。　　可不到2年时间，围绕线上经销权，耐克与大中华区的经销商们还是走到了岔路口。　　7月22日，耐克在华两大经销商滔搏、宝胜发布公告称，其在中国内地的耐克产品线上平台销售将于2027年1月1日起全面终止。","market":"sg","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"sina","url":"https://finance.sina.com.cn/stock/companyt/2026-07-26/doc-inikcchp1050952.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, 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18:58","pubTimestamp":1784977080,"startTime":"0","endTime":"0","summary":"　　家人们，现在你的鞋柜里，还有耐克吗？　　但这可不是什么“618返场”或者“双11提前购”，而是滔搏被耐克“分手”了，在甩库存。　　7月22日，耐克正式宣布，到2027年1月1日，终止和滔搏、宝胜这两家合作了27年和25年的“老队友”的线上销售授权。　　所以，耐克这次清退几千家线上经销商，是一场豪赌。　　清退线上经销商，或许只是耐克品牌自救之路的一个开始。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/bxjj/2026-07-25/doc-iniizkxc4333682.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["BK4588","BK4534","LU0128525929.USD","NKE","IE00BYQQ9H92.USD","LU2098885051.SGD","LU0310800965.SGD","STYL","BK4585","BK4561","LU0029864427.USD","LU0786609619.USD","LU1267930573.SGD","LU0310800379.SGD","BK4533","IE00BFXG0V08.USD","BK4566","LU0889566641.SGD","LU1267930227.SGD","BK4558","LU0128525689.USD","LU0052756011.USD","LU0823411888.USD","BK4146","LU1267930813.SGD","LU0708994859.HKD","BK4581","LU1303367103.USD","LU0792757196.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2653583038","title":"球鞋愛好者市場份額流失，耐克股價反而迎來利好","url":"https://stock-news.laohu8.com/highlight/detail?id=2653583038","media":"环球市场播报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2653583038?lang=zh_tw&edition=fundamental","pubTime":"2026-07-24 22:06","pubTimestamp":1784901960,"startTime":"0","endTime":"0","summary":"人物穿搭蓝色卷边牛仔裤、灰色袜子，脚踩红、酒红、橙配色亚瑟士跑鞋。“老爹鞋” 风潮让亚瑟士红利满满。　　耐克在潮流球鞋赛道败给日本品牌亚瑟士。对亚瑟士而言，这场胜利暗藏隐忧；而对耐克来说，这实则是一场低调的胜利。过去三年，亚瑟士是运动鞋股表现最强的标的，股价涨幅翻了三倍有余。　　耐克远期市盈率回落至 23 倍，较自身历史均值低 22%；亚瑟士市盈率升至 26 倍，今年年内完成对耐克的反超。","market":"other","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/usstock/c/2026-07-24/doc-iniixnhf1560216.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["LU0889566641.SGD","NKE","BK4581","BK4534","LU0128525689.USD","LU1267930227.SGD","IE00BYQQ9H92.USD","LU0786609619.USD","LU1303367103.USD","BK4566","BK4588","IE00BFXG0V08.USD","LU0823411888.USD","STYL","BK4585","LU0310800965.SGD","LU2098885051.SGD","BK4561","LU0708994859.HKD","LU1267930813.SGD","LU0052756011.USD","LU0029864427.USD","BK4533","BK4558","LU0792757196.USD","LU1267930573.SGD","BK4146","LU0128525929.USD","LU0310800379.SGD"],"isVideo":false,"video":null,"gpt_icon":0}],"pageSize":20,"totalPage":20,"pageCount":4,"totalSize":400,"code":"91000000","status":"200"}]}}